Indonesia’s first advertising association, Persatuan Biro Reklame Indonesia (PBRI), was established in 1949, originally under a Dutch name due to the dominance of Dutch professionals in the industry. After independence, native practitioners sought representation, leading to the formation of a rival group in 1953. In 1957, the two groups merged, and PBRI was led by Indonesian advertising figure Muhammad Napis.
By the early 1970s, the Indonesian government began to regulate the advertising industry more seriously. In 1972, a national advertising seminar officially recognized PBRI as the sole industry association. The same year, Indonesia boldly offered to host the 1974 Asian Advertising Congress—an offer that was accepted, reflecting the country’s growing influence.
On December 20, 1972, the association was formally restructured and renamed Persatuan Perusahaan Periklanan Indonesia (PPPI), replacing the outdated term biro reklame with advertising company. PPPI started with 30 members and gradually built a new organizational structure and ethical code, later known as Tata Krama dan Tata Cara Periklanan Indonesia, formalized in 1981.
In 1982, PPPI became a member of the Indonesian Press Council. By 2005, the association had grown to 11 regional chapters and over 350 member agencies.
In 2011, the association rebranded itself as P3I during its 10th National Conference in Bali. The name change marked a new era of modernization and inclusivity. By 2015, P3I had 13 regional chapters and 465 members, growing to 494 members by 2017.
In 2018, P3I held its first Extraordinary Congress in Jakarta, ushering in new central leadership for the 2018–2022 term.
Indonesia’s first advertising association, Persatuan Biro Reklame Indonesia (PBRI), was established in 1949, originally under a Dutch name due to the dominance of Dutch professionals in the industry. After independence, native practitioners sought representation, leading to the formation of a rival group in 1953. In 1957, the two groups merged, and PBRI was led by Indonesian advertising figure Muhammad Napis.
By the early 1970s, the Indonesian government began to regulate the advertising industry more seriously. In 1972, a national advertising seminar officially recognized PBRI as the sole industry association. The same year, Indonesia boldly offered to host the 1974 Asian Advertising Congress—an offer that was accepted, reflecting the country’s growing influence.
On December 20, 1972, the association was formally restructured and renamed Persatuan Perusahaan Periklanan Indonesia (PPPI), replacing the outdated term biro reklame with advertising company. PPPI started with 30 members and gradually built a new organizational structure and ethical code, later known as Tata Krama dan Tata Cara Periklanan Indonesia, formalized in 1981.
In 1982, PPPI became a member of the Indonesian Press Council. By 2005, the association had grown to 11 regional chapters and over 350 member agencies.
In 2011, the association rebranded itself as P3I during its 10th National Conference in Bali. The name change marked a new era of modernization and inclusivity. By 2015, P3I had 13 regional chapters and 465 members, growing to 494 members by 2017.
In 2018, P3I held its first Extraordinary Congress in Jakarta, ushering in new central leadership for the 2018–2022 term.
