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Jamuan Makan Malam AdAsia 2015 Taiwan

November 23, 2015 indira abidin Event P3I Leave a comment

AdAsia 2015 Taiwan memulai rangkaian acaranya dengan Welcome Party pada hari Minggu 22 November 2015. Bertempat di YangMing Chungsan Hall, para delegasi AdAsia 2015 disambut hangat oleh Hsu Yu Chien, Presiden Komite Penyelenggara Ad Asia 2015, Pradeep Guha, Presiden Asian Federation of Advertising Association (AFAA, federasi asosiasi perusahaan periklanan Asia), dan Ni Chung-hwa, Komisioner Departemen Budaya. Dalam sambutannya Guha menyatakan […]

Unilever and Mindshare Big Winners at Inaugural Smarties Indonesia Awards

November 23, 2015 indira abidin Artikel Leave a comment

At the first Smarties Indonesia Awards held on Thursday (15/10), Unilever was named Marketer of the Year in Mobile while Mindshare took home the award for Agency of the Year in Mobile. The two companies worked hand in hand throughout the past year taking advantage of the mobile platform to reach their audience in the most effective way possible for […]

Consumers Move Up Spend More

November 23, 2015 indira abidin Artikel Leave a comment

Indonesia’s economy may be in a slow down but it remains a growth region with a high level of consumer confidence. With rising spending in education, fashion, and loans, while curbing entertainment expenses, consumers seem to be preparing for the future As a data provider for the Indonesian Media Guide 2015, Nielsen’s media director Hellen Katherina was on stage at […]